Privacy Policy

1. Information We Collect

When you use Wispasend, we collect only the data necessary to provide and optimize our services:

• Personal Information: Full name, business name, corporate address, billing address, phone number, and email address (collected during merchant sign-up and onboarding).
• Store & E-Commerce Data: When connecting Shopify, WooCommerce, or custom platforms, we receive cart abandonment events, product catalog IDs, checkout URLs, currency, item descriptions, and purchase timestamps.
• WhatsApp Business Platform Data: WhatsApp Business Account ID (WABA ID), Phone Number ID, display names, and webhook delivery status tokens.
• Customer Communications Data: End-customer phone numbers, message delivery receipts (sent, delivered, read), customer inquiries, and conversation thread histories required for merchant shared inbox management and automated AI replies.
• Third-Party Authentication Data: If you connect via Meta Embedded Signup or Google single sign-on, we collect authorization tokens strictly necessary for authentication and account verification.

2. How We Use Your Data

Wispasend collects your data strictly to enhance your experience and ensure our platform functions properly. We DO NOT use your data for external advertising, and we DO NOT sell or share personal data with third parties for marketing purposes.

We use your data to:

• Provide, operate, and manage your merchant account.
• Trigger automated cart recovery sequences and transactional WhatsApp order updates requested by merchants.
• Power the 24/7 AI Shopping Concierge to provide instant answers regarding product specifications, inventory, and order tracking.
• Synchronize multi-agent live chat queues in the Wispasend Shared Team Inbox.
• Ensure a seamless, anti-ban compliant messaging experience between merchants and their buyers.

3. Data Retention & Deletion

• Retention Period: Inactive conversation logs and temporary cart session data are retained for ninety (90) days to allow merchants to audit their recovery ROI. After this period, temporary payload records are permanently purged or anonymized.
• On-Demand Account & Data Deletion: Users and merchants may request the complete deletion of their data and account at any time by contacting our Data Protection Officer at privacy@wispasend.com or support@wispasend.com. Deletion requests are fulfilled within thirty (30) days in compliance with statutory requirements.

4. Data Security

We prioritize the security of your data and take rigorous industry-standard measures to protect it, including:

• Securely storing data in encrypted databases on protected enterprise cloud servers.
• Enforcing TLS 1.3 encryption in transit for all web and API traffic, and AES-256 encryption at rest for stored records.
• Implementing role-based access control (RBAC) to ensure that only authorized personnel can access infrastructure systems.
• Regularly reviewing our security protocols and vulnerability assessments to maintain continuous platform integrity.

5. Cookies & Tracking

Wispasend uses cookies and similar tracking technologies to improve platform functionality, maintain active user sessions, and analyze website traffic:

• Essential Cookies: Required to authenticate users, prevent fraudulent use of login credentials, and protect account security.
• Analytics & Performance Tracking: We use aggregated analytics tools (such as Google Analytics) to track user behavior within Wispasend to improve our software platform, optimize loading speeds, and measure user engagement.
• Opt-Out of Tracking: Users can manage or disable cookies via their browser settings, or opt out of analytics tracking by contacting our Support Team at support@wispasend.com.

6. User Rights & Controls

We give users direct control over their information:

• Account & Data Deletion: Users have the right to request that their data be completely deleted and their account permanently closed at any time.
• Opt-Out of Communications: Users can opt in or out of marketing communications during sign-up or at any time via their account profile settings.
• End-Customer WhatsApp Opt-Out: End customers can instantly opt out of receiving WhatsApp notifications by replying with standard keywords (e.g. "STOP", "UNSUBSCRIBE", "CANCEL"). Wispasend automatically suppresses future messages to opted-out recipients.
• Data Portability & Correction: Users may request a machine-readable export of their data or correct any inaccurate personal information.

7. Children’s Privacy

Wispasend is a commercial B2B e-commerce software platform and is strictly for users aged 18 and above.

We do not knowingly collect, solicit, or process personal data from individuals under the age of 18. If we learn that we have inadvertently collected personal information from a minor, we will take immediate steps to delete that data from our servers. We will immediately shut down any account found sharing inappropriate content or violating child safety policies.

8. Compliance with Laws

Wispasend complies with relevant international privacy regulations, including:

If you have concerns or questions about how your data is handled under any of these jurisdictions, you can contact our Legal & Privacy Team at privacy@wispasend.com.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect technological changes, product updates, or evolving legal requirements. If we make significant changes, we will notify users via email or through a prominent notice on our platform prior to the change becoming effective.

10. Contact Information & Data Protection Officer

For any questions, requests, or privacy concerns, please reach out to our dedicated team: